As Lead Designer at babylon I was responsible for all design elements from brand to product to marketing.
Having been there from its inception I was tasked with rebranding the entire company. Making the brand feel more approachable, accessible and bringing it closer to world of healthcare whilst maintaining a sense of a something new and innovative.
Being the only designer there for over a year I embraced the role of creative direction, UX/UI design, as well as all B2B and B2C collateral.
Having been there from its inception I was tasked with rebranding the entire company. Making the brand feel more approachable, accessible and bringing it closer to world of healthcare whilst maintaining a sense of a something new and innovative.
Being the only designer there for over a year I embraced the role of creative direction, UX/UI design, as well as all B2B and B2C collateral.
As Lead Designer I redesigned the brand, app, website and all other marketing material.
Print material
As UX/UI Designer for over a year I redesigned the babylon app.
babylon offers many features. I designed almost all of the screens.
Website redesign. Brining it up-to-date and easier to use.
App Store promotion
babylon marketing material
babylon rebrand. Friendlier and more recognisably a healthcare brand.